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So you carefully crafted every word of your Facebook ad’s copy, created an attention-grabbing headline and meticulously designed or sourced the perfect image. But Facebook didn’t approve your ad! Now what? This article will help you understand Facebook’s advertising...read more
How many social network channels do you use for your business? You probably have at least Facebook and Twitter, and maybe Instagram thrown in for good measure. After all, the average internet user has 7 social media accounts and spends more than 2 hours on social...read more
Like most businesses today, you probably see the value and importance of advertising on Facebook. Social Media Examiner’s 2017 marketing industry report found that 62% of marketers consider Facebook to be their most important platform. However, if you’ve run a few ads...read more
When advertising on Facebook, it’s important to understand the value of split testing your ads. Split testing, also known as A/B testing, allows advertisers to run controlled experiments with their ads in order to discover which approach is the most effective and...read more
Email marketing is an indispensable tool for any business today. It’s one of the easiest and most effective ways to reach your audience with a targeted message. According to Monetate, email marketing is the channel that drives the most conversions, beating out both...read more
Facebook has become so much more than just a social site, and it’s now a premier platform for marketing and advertising. Businesses of all sizes and types are seeing the value in advertising on the social media giant. Whether you want to increase sales, boost brand...read more