5 Undeniable Benefits of Content Marketing for Your Business
No business today can afford to miss out on marketing their brand online. Between blogging, social media, and video streaming platforms, there are so many essential places to promote your products and services. That’s where content marketing comes in and can be one of, if not the best way to increase your sales and build strong connections with your customers. Let’s explore 5 of the biggest benefits that content marketing can bring to your business:
1. Brings traffic to your website, boosting lead generation
According to HubSpot, 63% of companies surveyed say that generating traffic and leads is their biggest marketing challenge. Regularly creating and sharing content that links back to your website or is hosted on your site is one of the best ways to bring in more traffic. It entices people to click, view or read, and hopefully, to share. To keep the traffic coming, there are 2 key elements to keep in mind:
Create a content schedule so that you upload new material on a consistent basis. This keeps visitors coming back to your website, and draws new visitors in.
The quality of your content matters more than the quantity that you’re producing and sharing. Creating amazing content that informs, entertains, and genuinely interests your audience will give you a much better return on your investment of time and effort.
2. Builds your business’s authority by demonstrating knowledge
One of the best ways to boost your brand’s credibility is by demonstrating knowledge. Through content marketing, you can build authority by providing your target market with valuable, insightful information. Your content can answer their questions, share advice, and show them that your business can be trusted.
3. Boosts engagement with your target market
One of the key benefits of content marketing for your business is increased engagement. When you share content that your target market finds useful, interesting, helpful, and entertaining, they’ll like, share, and comment.
Engagement is a great way to build a connection with your audience and build social proof. When your content receives a lot of likes or is shared frequently, it shows others that it’s valuable. It demonstrates to potential customers that your content is worth spending their time on and that your business knows what it’s talking about.
4. Helps potential buyers make a purchasing decision
Content marketing is one of the best tools you have to get potential buyers moving through the sales journey. A buyer’s journey looks something like this:
- Awareness of problem
- Defining the problem and seeking solutions
- Finding solutions and choosing the best one
- Making the decision to purchase
Through your content, you can help potential buyers identify their problem. You can offer solutions and help them understand why yours is the most beneficial for them. Always aim to share content that reflects every stage of the buyer’s journey. It helps your target market make the purchasing decision quickly.
5. Provides your business with long-term value
While there’s a wealth of information and many options on the web today, you can avoid simply being lost in the crowd by creating and sharing killer content. With smart content that continually provides value to your target market, you’ll build a following that grows and gains increasing traction over the months and years ahead.
Blogs in particular offer businesses value for many years to come, and in fact, the longer that your high-quality blog content is out there on the web, the more it appreciates. Search engines reward high-quality sites with worthwhile content over time. Your website can build authority as you consistently share good material, which in turn, establishes your business’s authority in your niche.
Interested in learning more about the benefits of content marketing for your business? Feel free to contact us today!
(This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.)