Digital Strategy

 

Our clients know the importance of being able to identify their ideal client and target them creatively and cost-effectively. We’ll figure out where to reach yours online and get you there, so you are not missing out on any opportunities. 

While your website serves as the foundation for your digital presence, social media, content marketing, and customer engagement are all supporting structures that can make your digital presence strong and stable. We’ll create a digital strategy that will identify what’s working, what isn’t and what’s missing to ensure digital success.

Digital Marketing Strategy

In the marketing world, one size does not fit all. As your business is unique, it requires a unique digital roadmap (marketing plan) for your objectives and your audience. If you aren’t sure where you should be online and how to make an effective or efficient go of it, we can help you leverage the internet by creating a strategy and marketing plan that is custom tailored to your business and goals.

Digital Presence Audit

In order to know where you are going, you first have to know where you are. Is your online strategy as effective as it should be? Do you know where your ideal client hangs out online? Are you being out-marketed by your competitors? We explore the answers to these questions and more. 

Competitive Analysis

Concerned your competition is more successful than you at reaching your target market?  The Competitive Analysis is a comprehensive audit of your top two competitors. It includes an appraisal of your competitors’ digital presence and social media accounts, an analysis of their strengths and weaknesses, and how to properly position your business digitally against your competition.

Monitoring, Reporting & Analytics

Analytics and metrics are critical in determining how well a digital strategy and marketing plan is performing.  We will help you monitor and analyze your digital presence across all channels. We can either help you by creating reports that are easy to understand and show your progress, or we can do it all for you!

Individual coaching and strategy sessions are also available by the hour or in packages.  Click here to learn more. 

Interested in working together?