by Wendy Shane | Email Marketing |
Email marketing is an indispensable tool for any business today. It’s one of the easiest and most effective ways to reach your audience with a targeted message. According to Monetate, email marketing is the channel that drives the most conversions, beating out both...
by Wendy Shane | Email Marketing |
It’s been 45 years since Ray Tomlinson sent the first ever email. Over those 45 years, email has evolved into one of the most cost-effective forms of direct marketing. Email has not only changed how we communicate in our personal and professional lives, but it also...
by Wendy Shane | Email Marketing |
Creating a marketing plan means evaluating your business’s present position, and then determining the best communication channels to reach your target market. One channel that you shouldn’t overlook when developing your plan is email. The value of email marketing to...
