Our 5 Step Blog Distribution Plan
A blog is one of the best ways to share valuable content with your target audience, but without traffic and views, its impact is minimal. That’s why a blog distribution plan is so critical. If you’re going to spend time and money creating content, be sure to make it worthwhile by implementing a strategy right from the start.
Here’s the 5-step blog distribution plan we use to drive traffic and attract eyeballs to our posts. It’s simple and effective, and yes, it’s easy to implement.
First, pinpoint the goals that you want to achieve. Your goals may include establishing your business as an authority in your niche, building awareness for your company, driving sales of a product or service, generating new leads, and more. In many cases, there’s more than one, but it may be best to pick out one as the primary goal and focus on that. Once you know what your objectives are, you’ll be able to better hone in on where to go and what to do to reach each one.
Identify your target market
You need to know who your main audience is, and where you can find them. If you’re running a business, then hopefully you already have a pretty good idea of your target market. The trick is figuring out where to find them online, especially if you’re just starting out online and getting your digital presence established.
Choose social channels
Depending on your business, some social media channels may be more effective for reaching your audience than others. Select the ones that are the smartest targets for you, and design your blog content to fit them. For instance, Facebook is a highly trafficked platform that demands a strong image to catch someone’s eye and attract attention to your posts. If you were going to use Facebook as a place to share your content, you’d want to be sure that you include quality images with your Facebook updates and linked blog posts to make your content more appealing to potential customers.
Mix it up
Keep in mind that your blog posts aren’t only limited to written material, and they can and should include a variety of mediums like infographics, videos, tutorials and more. Keep your blog fresh by thinking outside of the box. Every post should not be about your products and services. Diversify by including content that’s designed to inform, entertain, and promote. We tell all our clients a good rule to follow when creating content is to “educate first. sell second.” By mixing up your content offerings, you can build trust with your readers, encourage interaction, and reach out to them on a more personal level.
Once you’ve got quality content up on your blog that you’re excited about sharing, it’s time to get it out on the web. Build your social media following by sharing not only your own content, but also great content from other sources. This can all take a great deal of time and effort, so be smart about it by outsourcing. Not only can you outsource content creation, but you can also find efficient tools that will set content sharing on auto-pilot.
One of our favorite tools for sharing content is Buffer. Not only can it save you time, but like Google Analytics, it can help you measure impact and better understand what is converting. Remember to look back at your primary goal and assess if your distribution strategy is on the right track to helping you achieve it.
Speaking of Google Analytics, it’s a great tool to use for determining which posts (and content topics) are getting the most engagement. Aren’t sure how to use it? Take 5 to read our blog article, “How to Use Google Analytics to Improve Your Content Strategy.”