Share the same content multiple times
There’s a lot to compete with out there. So if you are sharing some great content, be sure to share it multiple times in order to reach those who missed it the first time!
There are a number of ways to change up your message – alternate the headline, grab a statistic, pull a quote, share an image, etc. – so that you have something new to share and focus on.
And later, see which version resonated most by checking analytics!