Social Media Secrets to Boost Website Traffic

by | Social Media

Social media can be a great way to drive clicks to your website, and not just by adding your URL to your profile. Sharing your content helps, but it’s only one way to attract followers and grab the interest of your target market. These simple social media secrets can help boost traffic to your website:

Find and use hashtags

Hashtags are an easy way to expand your reach and attract new followers and web visitors. Find hashtags that are relevant to your content and use them. One caveat, however, is to choose them wisely, because more doesn’t equal better. Don’t go overboard with a dozen hashtags at the end of your post. Choose a few that best fit your business.

Create a strategy for social sites

You may feel like you’re doing enough by posting frequently on social media and interacting with your followers. However, if you don’t have a strategy, you’re missing out on an opportunity to save yourself time and get more clicks. Make a plan for what content you’ll share and when. Having an editorial calendar for your social media channels can sound complicated, but it will actually help keep you on track. Sharing fresh material will have your followers coming back for more.

Use shareable images within your content

Adding high quality images to your content will make it more enticing and appealing. When the links to your content are shared on social media sites, the image that accompanies it should catch your follower’s eyes. They’ll be much more likely to read the headline and click on the link when it includes a strong visual element.

Create evergreen content

Evergreen content is high quality material that stays relevant over time. You should have at least a few pieces of evergreen content that will help your business appear as an authority in your area. These pieces are typically longer and can serve as cornerstone content on your site that drives traffic, especially from search engines.

Share and promote others

If you’ve only been using social media for self-promotion, you’re doing it wrong. Social media is a great way to spread the word about your products and services, but your audience will quickly tire of hearing all about your business, all of the time. Spread the love and share other people’s links, too. If you read an article that you think is awesome and relevant to your target buyer, tweet it out. You’ll find others will reciprocate, sharing your links on their feeds, thus sending more traffic your way.

Don’t disappear

Staying on top of all the social media sites you use can be tricky, especially if you’re unsure if it’s worth the effort. You may stop updating an account, forget about it, and then disappear for weeks or months. Your followers will be confused, and when new visitors seek you out and land on an account that hasn’t been updated for a while, they may be turned off. Always stay active and keep your social media profiles updated. If you cannot do it well, don’t do it all!

Need an effective social media strategy to drive traffic to your website? We can help. Drop us a line and let’s talk!