Email marketing is one of the most cost-effective ways to stay top-of-mind, strengthen relationships and extend your reach with past, present and potential customers.
From acquiring new customers to promoting your products or fostering relationships, email marketing is a great way to stay in touch with your audience. Unlike “likes” or “follows” where you can’t be sure your updates are seen, with email marketing you own your contacts and control your messages.
Email Marketing “Get Started” Program
Email marketing is a great way to convert new prospects and generate sales. It is also an excellent way to strengthen relationships, reward existing customers with promotions and incentives, and encourage referrals. Better yet, with email marketing (unlike social media platforms) you own your contacts and you control when and how often your contacts see your messages. We will work with you to create a program that will successfully grow your email marketing list, and in turn, grow your business. The “Get Started” Program will:
- Help you choose an email marketing provider that is simple to use (e.g., Mailchimp)
- Help you design an easy system to collect contact data so you can build your list
- Create a Sign Up form on your website to capture new email subscribers
- Create a Thank You page for new subscribers
- Show you the steps to launch your first campaign
Email Marketing “Success” Program
Once you have your email marketing program set up, you will want to ensure its success. With this program, you will learn how to craft emails that are sure to be opened and shared, and what types of emails should be sent to your subscribers to turn them into raving fans. You will also learn the value of using segmented lists so recipients only receive emails of interest to them, increasing the likelihood they will buy from you again and refer you to others. Email “Success” training will:
- Teach you a simple way to sort and segment your email subscribers
- Teach you how to craft an email that will get someone’s attention
- Teach you how to track and analyze the success of your email marketing campaign
Email Template Design
To be successful with email marketing you must have a professionally designed template that you can reuse every time you email your contacts. We will design an email template customized to match your website and branding.
Email Marketing Campaign Management
My team will send out your email marketing for you on a regular basis. This will help you get in front of your contacts regularly, strengthen your relationships and increase your reach. What’s included in this service?
- Upload content and photos provided by you into your email template
- Proofread and edit your content for grammar and readability
- Format and test your email campaign
- Send the email to you for final approval
- Schedule and send your campaign to your lists
- Send you a report with your open and click through rates
- Perform list maintenance and hygiene
Additional email marketing services available a la carte:
- Content Curation and Creation
- Custom Reporting and Analytics
- Editorial Calendar Management
- Blog Setup and Design
- Implementation and Integration