Social Media Marketing
Social media marketing is something that most business can’t do without these days. People spend a ridiculous amount of time on social media and if you want to grow your business, you must be where your customers are.
In addition to determining which social networks will give a client the greatest return on their time and money, we also help clients create and curate the best content to share. We also leverage social media by designing, deploying and monitoring paid ad campaigns for clients. So whether you’re a seasoned marketer or just getting started, we can help.
Social Media Audit
There are a lot of social media sites out there, and we want to make sure you are taking full advantage of them to reach your ideal customer. We also want to make sure you are on the same platforms as your customers.
We will perform a complete review of the social networking platforms you are currently using to be sure each profile is set up properly and consistently, what and how you are posting, and if it connects back to your website. Based on our review, we will also suggest ways to improve each social media platform so you can maximize your social networking efforts.
Social Media Management
After developing a custom strategy for you, my team will write everything you need for your social media accounts. We will start by optimizing your social network profiles, and then populate your accounts with rich and relevant content and images. We will write marketing copy as well as thought-provoking questions, inspiration and more, posting on the optimal days and times. We can take it off your hands, set up your social media channels for you and run them for you on an ongoing basis.
Social Media Monitoring, Reporting & Analytics
In order to see what is working and what isn’t, my team will set up monitoring, reporting and analytics so you can track your progress and tweak accordingly. Remember, you can’t manage or grow what don’t measure!
Facebook Advertising Services
Are you taking advantage of Facebook Ads? Facebook Ads can be used by business to target users by location, demographics, age, gender, interests, behavior, and connections. Our services leverage these targeting capabilities to precisely target your campaigns and messages towards your audience. With Facebook ads, you can create ads that boost your posts and increase likes, comments, shares, video plays and traffic to your website or a landing page.
Need help with your Facebook advertising campaigns? Here’s what’s included in our ads management services:
- setup your campaign to target specific demographics
- establish your daily or monthly spending budgets
- create unique ads for the campaign
- monitor and maintain the campaign as it runs
- adjust each campaign to optimize performance and reduce costs
- work with you on tracking conversions and results
Facebook Business Page Setup
It can be a lot of work to set up a social media profile on Facebook, Twitter, or any other social network. It is also critical that each profile looks professional and impressive, and the information is consistent across all profiles. Here’s what we’ll take care of on your Facebook Business page:
- Profile picture
- Cover image
- Welcome note
- Type of business
- Contact information
- Founding date
- Company overview
- Privacy settings
- Connect other social media accounts
LinkedIn Profile Review
Does your LinkedIn profile bring you fame or shame? Recruiters, hiring managers and prospects will look at both your resume (or portfolio) and your LinkedIn profile. It would be a mistake to focus on your résumé and ignore your LinkedIn profile. This package includes a review of the 10 areas critical to a well-developed LinkedIn profile:
- Contact information
- Experience titles and descriptions
- Skills and endorsements
- Additional Info
At the conclusion of your LinkedIn profile review, you will be provided with a personalized summary with suggested improvements.
LinkedIn Profile Design (or Redesign)
Your LinkedIn profile has two components: the profile LinkedIn users can see, and the public profile anyone can see with a simple Internet search for your area of expertise, even if they’re not a LinkedIn user.
1. After you complete our questionnaire, we’ll design (or redesign) your LinkedIn Profile and create a profile that:
- Captures your voice
- Speaks directly to clearly defined clients
- Has a consistent and distinct business image and message
- Includes calls to action and prompts readers to engage
- Highlights and builds brand awareness on a personal level
2. We will also improve your public profile by:
- Editing your public profile settings
- Creating a personalized URL for your profile
- Optimizing your profile with keywords
THE RESULT: A finished a professional LinkedIn Profile that is unique, extraordinary, maximized and most importantly, gets noticed!