In general, you can visit the Site on the World Wide Web without telling us who you are or providing us with any personally identifiable information. However, we collect the domain names (not the email addresses unless you choose to provide your email address to us) of all visitors to our Site to measure the number of visits, pages visited, average time spent on our Site, etc. We use this information to continually improve the convenience and functionality of our Site.
We may also conduct online surveys to better understand the needs and profiles of our visitors and to measure the interest of our visitors in the features of our Site.
We may tailor our offers to you based on information you provide when you purchase products and services, from our online surveys, from information that may indicate your purchasing preferences and lifestyle, as well as information available from external sources, including demographic and census data. With your consent, REACH Strategy may also share your email address with other reputable companies so that they can send you product and service offers that may be of interest. You will be offered an opportunity to restrict access to your email address if you object to the use of your email address by any party other than REACH Strategy. Unless it is specifically stated otherwise, when you are asked for personal information on our Site, you are agreeing to share that information with REACH Strategy.
Advertising and Analytics
We use Facebook Custom Audiences to deliver advertisements to Website Visitors on Facebook based on email addresses that we have collected. You may learn more about Facebook Custom Audiences by visiting https://www.facebook.com/help/381385302004628/, and you may learn how to opt-out of receiving advertisements from Cvent based on your email address by visiting the section below titled “Choices About How We Use and Disclose Your Information.” We also may use information associated with Visitor social media accounts, such as demographic and other information about an individual’s title, industry or organization, to improve our marketing efforts if that individual connects those social media accounts to a Website profile.
We use third party analytics providers, including, Google, Adobe, Lucky Orange, Hotjar and others, to collect information about your use of the Services and enable us to improve how the Services work. The information allows us to see the overall patterns of usage on the Services, helps us record any difficulties you have with the Services, shows us whether our advertising is effective or not, and allows us to use responses to advertisements to optimize ad performance
Cookies, Web Beacons and Other Similar Technologies
A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A “session cookie” expires immediately when you end your session (i.e., close your browser). A “persistent cookie” stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie.
When you visit our Website, we may use both a session and a persistent cookie. This Fifth & Ninth-placed cookie may contain information (such as a unique user ID) that is used to track your usage of our Website and in some cases, your e-mail address. Your e-mail address is only saved in this REACH Strategy-placed cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor’s actions on a website, such as a visitor’s cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.
Information Collection and Use
When you sign up for Services you will be asked to provide us with certain information, described in detail below (together, “Your Information”). Unless it is specifically stated otherwise, when you are asked for personal information on our Site, you are agreeing to share that information with REACH Strategy and its affiliates.
We may use Your Information:
• For license reporting and assessment of service levels;
• To better understand on an aggregated basis how our services are used, gauge traffic patterns and determine what types of content and services are most popular with our users;
• To verify access rights to content or services;
• To provide you with information about products, services, news and events through the Site or email;
• To allow you to purchase and download products and services; and/or
• To provide you with personalized and customized content programming, instructions and services.
Also, we may also collect credit card and billing information to complete any purchase. We do not permanently store this information and the information is removed once the transaction has been completed.
Limited Information Sharing with Third Parties
We are committed to protecting your privacy. We will only share Your Information with third parties in accordance with your instructions and in order to provide you specific services. [For example, we use a credit card processing company to bill users for Services or products purchased. This business partner does not retain, share, or store any personally identifiable information except to provide this service and is bound by a strict confidentiality agreement which limits their use of such information.]
We may share aggregated and anonymous demographic information with our business partners but no such information can be linked directly to Your Information.
Although we will use every reasonable effort to preserve your privacy, we may need to disclose Your Information, including personally identifiable information, when required by federal, state local or other governmental regulations or laws. In such cases, we will use reasonable efforts to disclose only the information required by law enforcement personnel.
Our Site may include links to other third party Web sites. While we try to link to sites that share our high standards and respect for personal privacy, however, we are not responsible for the content or the privacy practices employed by any third party.
Change in Ownership and Other Business Transaction
Unfortunately no data transmission can be guaranteed to be 100% secure. While we strive to protect Your Information, we cannot warrant the security of the information provided to us online. However, once we receive your information, we will do our best to ensure that our systems are functioning properly and will use reasonable and customary efforts to protect that information.
Beginning on January 1, 2005, California Civil Code Section 1798.83 permits users of our Site and Services who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to email@example.com or write us at REACH Strategy, 121 Loring Avenue, Suite 563, Salem, MA 01970.
Last updated: January 1, 2017