Privacy Policy

Thank you for visiting our site. We are committed to protecting the privacy of our online customers and visitors as we are committed to protecting the privacy and security of any information we collect through our Web Site ( (including all subpages thereto, the “Site”). We have prepared this Privacy Policy to highlight our commitment to your privacy and to inform you as to how we will use the information you entrust to us in connection with the services provided by REACH Strategy. If you have objections to the Privacy Policy, you should not access or use the Site.

General Information

In general, you can visit the Site on the World Wide Web without telling us who you are or providing us with any personally identifiable information. However, we collect the domain names (not the email addresses unless you choose to provide your email address to us) of all visitors to our Site to measure the number of visits, pages visited, average time spent on our Site, etc. We use this information to continually improve the convenience and functionality of our Site.

We may also conduct online surveys to better understand the needs and profiles of our visitors and to measure the interest of our visitors in the features of our Site.

We may tailor our offers to you based on information you provide when you purchase products and services, from our online surveys, from information that may indicate your purchasing preferences and lifestyle, as well as information available from external sources, including demographic and census data. With your consent, REACH Strategy may also share your email address with other reputable companies so that they can send you product and service offers that may be of interest. You will be offered an opportunity to restrict access to your email address if you object to the use of your email address by any party other than REACH Strategy. Unless it is specifically stated otherwise, when you are asked for personal information on our Site, you are agreeing to share that information with REACH Strategy.

Advertising and Analytics

We use Facebook Custom Audiences to deliver advertisements to Website Visitors on Facebook based on email addresses that we have collected. You may learn more about Facebook Custom Audiences by visiting, and you may learn how to opt-out of receiving advertisements based on your email address by visiting the section below titled “Choices About How We Use and Disclose Your Information.” We also may use information associated with Visitor social media accounts, such as demographic and other information about an individual’s title, industry or organization, to improve our marketing efforts if that individual connects those social media accounts to a Website profile. Any data collected will be used in accordance with our own privacy policy and Facebook’s privacy policy.

We use Google Analytics 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on this website or other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

To provide website visitors the ability to prevent their data from being used by Google Analytics, Google developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (analytics.js, gtag.js). The Google Analytics opt-out add-on is designed to be compatible with Chrome, Safari, Firefox and Microsoft Edge. If you want to opt-out, download and install the add-on for your web browser. Learn more about the opt-out and how to properly install the browser add-on here.

We use third party analytics providers, including, Google, Adobe, Lucky Orange, Hotjar and others, to collect information about your use of the website and enable us to improve it. The information allows us to see the overall patterns of usage on our website, helps us record any difficulties you have navigating our website, shows us whether our advertising is effective or not, and allows us to use responses to advertisements to optimize ad performance

Cookies, Web Beacons and Other Similar Technologies

Our Website uses “cookie” and “web beacon” technology. We use cookies and web beacons to distinguish you from other visitors, track your IP address and usage of our site, and to identify the name of the website from which you linked to This information is used for fulfilling contracts with our business partners, and to help us serve you better by improving our website design, as well as our products, services, and promotions. We do not otherwise track any information about your use of other websites. Non-personally identifiable information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf.

A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A “session cookie” expires immediately when you end your session (i.e., close your browser). A “persistent cookie” stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie.

When you visit our Website, we may use both a session and a persistent cookie that are used to track your usage of our Website and in some cases, your e-mail address. Your e-mail address is only saved in this REACH Strategy-placed cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor’s actions on a website, such as a visitor’s cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased. It is not used to access personally identifiable information.

Information Collection and Use

When you sign up for Services you will be asked to provide us with certain information, described in detail below (together, “Your Information”). Unless it is specifically stated otherwise, when you are asked for personal information on our Site, you are agreeing to share that information with REACH Strategy and its affiliates.

We may use Your Information:

• For license reporting and assessment of service levels;

• To better understand on an aggregated basis how our website is used, gauge traffic patterns and determine what types of content and services are most popular with our users;

• To verify access rights to content or services;

• To provide you with information about products, services, news and events through the Site or email;

• To allow you to purchase and download products and services; and/or

• To provide you with personalized and customized content programming, instructions and services.

Also, we may also collect credit card and billing information to complete any purchase if applicable. We do not permanently store this information and the information is removed once the transaction has been completed.

Limited Information Sharing with Third Parties

We are committed to protecting your privacy. We will only share Your Information with third parties in accordance with your instructions and in order to provide you specific services. [For example, we use a credit card processing company to bill users for Services or products purchased. This business partner does not retain, share, or store any personally identifiable information except to provide this service and is bound by a strict confidentiality agreement which limits their use of such information.]

We may share aggregated and anonymous demographic information with our business partners but no such information can be linked directly to Your Information.

Although we will use every reasonable effort to preserve your privacy, we may need to disclose Your Information, including personally identifiable information, when required by federal, state local or other governmental regulations or laws. In such cases, we will use reasonable efforts to disclose only the information required by law enforcement personnel.

Third-Party Websites

Our Site may include links to other third party Web sites. While we try to link to sites that share our high standards and respect for personal privacy, however, we are not responsible for the content or the privacy practices employed by any third party.

Change in Ownership and Other Business Transactions

In the event REACH Strategy goes through a business transition, such as a merger, acquisition or the sale of all or substantially all of its assets (a “Business Transition”), Your Information will, in most instances, be part of the assets transferred. In such event, our custody of Your Information will be transferred subject to all the terms and restrictions in this Privacy Policy.

Following a Business Transaction, REACH Strategy or its successors will continue to use Your Information in accordance with the Privacy Policy under which the information was collected. If, however, we plan to use Your Information in a manner different from that stated at the time of collection we will notify you via email and/or through a notice on our Web site and any other appropriate methods. You will have a choice as to whether or not we use Your Information in this different manner. Whether or not you wish to have Your Information used in this different manner, you will retain ownership rights to Your Information and the ability to delete Your Information at any time.

Amendment of Privacy Policy

We will occasionally update this Privacy Policy. You can determine when the Privacy Policy was last updated by looking at the “last update” date at the bottom of the policy. If there are material and substantial changes to this Privacy Policy, we will note these changes through a prominent notice on the Site.


Unfortunately no data transmission can be guaranteed to be 100% secure. While we strive to protect Your Information, we cannot warrant the security of the information provided to us online. However, once we receive your information, we will do our best to ensure that our systems are functioning properly and will use reasonable and customary efforts to protect that information.

California Residents

Beginning on January 1, 2005, California Civil Code Section 1798.83 permits users of our Site and Services who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to or write us at REACH Strategy, 121 Loring Avenue, Suite 563, Salem, MA 01970.

If you have any questions about our Privacy Policy, please call the Site Administrator, at (978) 219-9788, or send an email to or write to us at REACH Strategy, 121 Loring Avenue, Suite 563, Salem, MA 01970. Although we will in most circumstances be able to receive your email or other information provided through this Site, we do not guarantee that we will receive all such email or other information timely and accurately, and we are not legally obligated to read, act on, or respond to any such email or other information.


Last updated:  January 1, 2018