Digital Marketing Workshops for Small Businesses

Using Facebook to Effectively Build Your Business

Facebook is a platform that boasts over 2 billion monthly active users where you are able to talk directly to your target audience. Anyone can set up a Facebook business page, but not everyone can do it well. In this workshop, you will learn how to set up a page with a purpose. We will go over all the steps to creating a business page as well as how to take advantage of all the new Facebook page features. We will discuss:

  • Optimizing your Facebook business page
  • Utilizing Facebook’s newest features
  • How to use Messenger bots to build your business
  • Tips on creating effective content
  • When and how often should you be posting
  • Measuring page performance using Facebook analytics

Tuesday, April 23, 2019
8:30a – 10:00a, Salem, MA

Click here to register

Upcoming workshop topics:

  • Everything You Need to Know About Facebook Audience Targeting
  • Write Content That Ranks With Google and Website Visitors
  • Measuring Facebook Ad Performance to Increase Your ROI
  • Create a Buyer Persona and Unique Selling Proposition
  • The Best Way to Perform Keyword Research for SEO
  • Set Up a Website in 1 Hour Without Any Coding
  • How to Create an Email Campaign Using MailChimp
  • Tips for Writing Email Content That Gets Opened and Converts
  • How Good Website Design is Essential for a Higher Google Rank
  • Use A.I.D.A (Attention, Interest, Desire, Action) to Write Copy That Sells
  • Design a Website That Complements Your Content (Not the Other Way Around)

Previous workshop topics:

January 16, 2018 – Simple Ways to Dominate Local Search in 2018

February 13, 2018 – Facebook 101

March 13, 2018 – (rescheduled due to weather)

April 10, 2018 – Using Social Media to Improve Customer Engagement and Reach

May 15, 2018 – How to Use Google Analytics to Grow Your Business

June 12, 2018 – How to Choose and Use the Best Social Media Platform for Your Business

November 8, 2018 – Ins & Outs of Instagram: How to Market Your Business in a Visual World

December 11, 2018 – Leveraging LinkedIn for Professionals

January 24, 2019 – How to Create Compelling Content