Digital Marketing Workshops for Small Businesses

Facebook Ads 101

There are 60 million status updates on Facebook each day. Are these people talking about your business? Attracting customers is not just about reaching the most people, it’s about reaching the right people, in the right way, at the right time. Facebook advertising offers a level of targeting unmatched by any other online advertising platform. Are you taking advantage of it?

In this workshop you’ll learn:

  • The advantages of using the Facebook Ad Platform
  • How to set up and run Facebook ads the right way
  • How ad campaigns are structured
  • How to pick the best advertising option for your goal
  • What makes a good ad and how to improve its effectiveness
  • Why audience targeting is the most important part of ad success

 

Tuesday, February 13, 2018
8:30 am – 10:30 am, Salem, MA

(Attendees also receive a free strategy session.) 

Click here to register

How to Use Google Analytics to Grow Your Business

Understanding how customers use your website is a fundamental aspect of digital marketing success today. Google Analytics is a free service from Google that tracks and reports website traffic. Attend this workshop to learn how to harness the power of Google Analytics to help your business grow.

In this workshop you’ll learn:

  • Basic Google Analytics terms
  • Where your visitors are coming from
  • Why people come to your site and what they are searching for
  • What content is popular and what content needs improvement
  • The 5 reports every small business owner should be reviewing if they want to grow their business

 

Tuesday, March 13, 2018
8:30 am – 10:30 am, Salem, MA

(Attendees also receive a free strategy session.) 

Click here to register

Using Social Media to Improve Customer Engagement and Reach

Now that you’ve determined social media is a channel you should be utilizing to reach your customers, let’s make sure you’re comfortable with how to engage and build your brand on social media.

In this workshop you’ll learn to:

  • Select the right social media platforms for your business
  • Create a social media strategy to build your business and brand online
  • Better understand your target market and how to engage with them
  • Determine which types of content resonate best with your audience
  • Measure the effectiveness of your social media campaigns

 

Tuesday, April 10, 2018
8:30 am – 10:30 am, Salem, MA

(Attendees also receive a free strategy session.) 

Click here to register

Upcoming workshop topics:

  • Everything You Need to Know About Facebook Audience Targeting
  • Write Content That Ranks With Google and Website Visitors
  • Measuring Facebook Ad Performance to Increase Your ROI
  • Create a Buyer Persona and Unique Selling Proposition
  • The Best Way to Perform Keyword Research for SEO
  • Set Up a Website in 1 Hour Without Any Coding
  • How to Create an Email Campaign Using MailChimp
  • Tips for Writing Email Content That Gets Opened and Converts
  • How Good Website Design is Essential for a Higher Google Rank
  • Use A.I.D.A (Attention, Interest, Desire, Action) to Write Copy That Sells
  • Design a Website That Complements Your Content (Not the Other Way Around)