Digital Marketing Workshops for Small Businesses

How to Create Compelling Content

The secret to crafting compelling content starts with knowing your audience. When you understand the way your target audience views the world, you’ll be able to create content they genuinely want to read. In this workshop, we will show you how to really get to know your audience, learn their language, desires, and what content will grab their attention. You’ll learn:

• A step-by-step guide to fully understanding your target audience
• How to determine your audience’s preferred platform and format
• What topics will standout and engage your audience
• The one question you should ask when creating any content
• The importance of the 80/20 rule
• Tools to keep you organized and committed
• How to measure success

Thursday, January 24, 2019
8:30a – 10:00a, Salem, MA

Click here to register

Upcoming workshop topics:

  • Everything You Need to Know About Facebook Audience Targeting
  • Write Content That Ranks With Google and Website Visitors
  • Measuring Facebook Ad Performance to Increase Your ROI
  • Create a Buyer Persona and Unique Selling Proposition
  • The Best Way to Perform Keyword Research for SEO
  • Set Up a Website in 1 Hour Without Any Coding
  • How to Create an Email Campaign Using MailChimp
  • Tips for Writing Email Content That Gets Opened and Converts
  • How Good Website Design is Essential for a Higher Google Rank
  • Use A.I.D.A (Attention, Interest, Desire, Action) to Write Copy That Sells
  • Design a Website That Complements Your Content (Not the Other Way Around)

Previous workshop topics:

January 16, 2018 – Simple Ways to Dominate Local Search in 2018

February 13, 2018 – Facebook 101

March 13, 2018 – (rescheduled due to weather)

April 10, 2018 – Using Social Media to Improve Customer Engagement and Reach

May 15, 2018 – How to Use Google Analytics to Grow Your Business

June 12, 2018 – How to Choose and Use the Best Social Media Platform for Your Business

November 8, 2018 – Ins & Outs of Instagram: How to Market Your Business in a Visual World

December 11, 2018 – Leveraging LinkedIn for Professionals