Digital Marketing Workshops for Small Businesses

How to Choose and Use the Best Social Media Platform for Your Business

Determining which social media platform to use for your business isn’t simple. One size does not fit all and as every business is unique, the channels that are best for your business might not be best for your competitor.

Choosing the right social media platform(s) not only depends on your business goals, but who your customers are and what problems they are looking to solve.

In this workshop you will learn to:

  • Identify and understand your target audience
  • Select the best social media platform(s) for your business
  • Set goals and develop a strategy for each platform
  • Tailor your voice and content for each platform


Tuesday, June 12, 2018
8:30 am – 10:30 am, Salem, MA

(Attendees also receive a free strategy session.) 

Click here to register

Upcoming workshop topics:

  • Everything You Need to Know About Facebook Audience Targeting
  • Write Content That Ranks With Google and Website Visitors
  • Measuring Facebook Ad Performance to Increase Your ROI
  • Create a Buyer Persona and Unique Selling Proposition
  • The Best Way to Perform Keyword Research for SEO
  • Set Up a Website in 1 Hour Without Any Coding
  • How to Create an Email Campaign Using MailChimp
  • Tips for Writing Email Content That Gets Opened and Converts
  • How Good Website Design is Essential for a Higher Google Rank
  • Use A.I.D.A (Attention, Interest, Desire, Action) to Write Copy That Sells
  • Design a Website That Complements Your Content (Not the Other Way Around)

Previous workshop topics:

January 16, 2018 – Simple Ways to Dominate Local Search in 2018

February 13, 2018 – Facebook 101

March 13, 2018 – (rescheduled due to weather)

April 10, 2018 – Using Social Media to Improve Customer Engagement and Reach

May 15, 2018 – How to Use Google Analytics to Grow Your Business