Digital Marketing Workshops for Small Businesses

Ins & Outs of Instagram: How to Market Your Business in a Visual World

In a world that has become increasingly visual, Instagram has become vital for small businesses.  Instagram has 300 million active daily users and delivers 58 times more engagement per follower than Facebook and 120 times more engagement than Twitter.  It would be foolish for a small business owner not to leverage the potential to connect with so many customers while also showcasing their business and personality.

In this workshop you will learn to:

  • Create a successful business profile
  • Figure out what to post and when
  • Create “gram-worthy” images even if you’re not creative
  • How to use Instagram stories to increase engagement
  • Learn about hashtags and their importance
  • Measure your results using Instagram analytics

This digital marketing training covers core concepts of Digital Marketing such as Social Media Marketing, Content Marketing, and Digital Marketing Strategy.

Thursday, November 8, 2018
8:30a – 10:00a, Salem, MA

Click here to register

Leveraging LinkedIn for Professionals

LinkedIn™ is the world’s largest professional networking platform. It’s also one of the most influential social media networks, with more than 575 million members in 2018. That’s a lot of potential contacts! Linkedin is a powerful tool that can be utilized to research new leads and contacts, build relationships, and demonstrate industry expertise.

In this workshop we’ll focus on how to use LinkedIn most effectively. You’ll learn:

  • Tips for creating a well-written profile that gives you maximum exposure
  • How to target potential contacts and connect in the right way
  • Why it’s important to connect strategically
  • How to position yourself as a valued resource and thought leader
  • Ways to boost your personal and professional brand

This digital marketing training covers core concepts of Digital Marketing such as Social Media Marketing, Content Marketing, and Digital Marketing Strategy.

Tuesday, December 8, 2018
8:30a – 10:00a, Salem, MA

Click here to register

Upcoming workshop topics:

  • Everything You Need to Know About Facebook Audience Targeting
  • Write Content That Ranks With Google and Website Visitors
  • Measuring Facebook Ad Performance to Increase Your ROI
  • Create a Buyer Persona and Unique Selling Proposition
  • The Best Way to Perform Keyword Research for SEO
  • Set Up a Website in 1 Hour Without Any Coding
  • How to Create an Email Campaign Using MailChimp
  • Tips for Writing Email Content That Gets Opened and Converts
  • How Good Website Design is Essential for a Higher Google Rank
  • Use A.I.D.A (Attention, Interest, Desire, Action) to Write Copy That Sells
  • Design a Website That Complements Your Content (Not the Other Way Around)

Previous workshop topics:

January 16, 2018 – Simple Ways to Dominate Local Search in 2018

February 13, 2018 – Facebook 101

March 13, 2018 – (rescheduled due to weather)

April 10, 2018 – Using Social Media to Improve Customer Engagement and Reach

May 15, 2018 – How to Use Google Analytics to Grow Your Business

June 12, 2018 – How to Choose and Use the Best Social Media Platform for Your Business