by Wendy Shane | Content Marketing, Data Analytics |
How to Use Google Analytics to Improve Your Content Strategy Google Analytics provides a wealth of information for site owners, making it an invaluable tool for any worthwhile content strategy. The data that it collects can help you hone in on what works best, and...
by Wendy Shane | Data Analytics |
Are You Setting Realistic Marketing Goals? When setting marketing goals, it can take some trial and error in order to get it right. That’s because it’s all too easy to set vague goals that are tough to definitively attain. When they’re too broad or not measurable,...
by Wendy Shane | Data Analytics |
3 Free Google Tools Every Website Owner Should Be Using As a small business owner, time and money are precious commodities. You spent hard-earned dollars building a new website so you can reach new customers, engage with existing customers and grow your business. But...
