The Secret to a Winning Facebook Page
If you’re going to be successful in Facebook advertising, then it is crucial to have a great page for your business. Your Facebook page will act as a hub for your business and will provide a convenient way for people to reach you to ask questions, learn more about your brand, or just decide to follow you even if they don’t end up clicking on the ad itself.
But what makes a winning Facebook page? How do you ensure that you will be making the right impression and building a loyal following? Let’s take a look at some tips that will help.
Branding
What is absolutely key when creating a great Facebook page or any kind of marketing material, is that you have a strong brand. This should be used to tie your Facebook page, your website and any other elements of your business together in order to create coherence and consistency across your messaging and to help give your advertising campaigns a more professional edge.
The key to successful branding is consistency. That means that every digital marketing channel should have the same imagery with the same logo and same name that is also present on your website. This ensures that your audience will always know that they’re on the right page and will help to reinforce your brand and improve your visibility, awareness and memorability. Note that your branding doesn’t just mean your logo. It also means having the color scheme, fonts and the right imagery for your Facebook Business Page cover image.
Call to Action
It is now possible to include a call to action button on your Facebook page. A call to action is the action you want people to take when they come to your Page. This can be something like a link to your website using a button to “Learn More” and it’s a great way to ensure that your Facebook page helps you to convert visitors into leads and customers.
Description
While your logo and your cover image should hint at the topic of your site and Facebook page, it will be the information found in the “About” section where you will tell people a little bit about what your business does. This is important as it can help to sell the vision you have for your business and convince more visitors to engage with your posts and page, and become followers.
Content
Having a Facebook page for your business can help you in your SEO efforts as well. All the links and posts on the page are indexed by search engines. So having a page flowing with continuous relevant content will definitely give you a jump in search engine rankings.
Again, the key here is coherence and having a single, powerful message throughout all of your marketing materials, your advertising, your logo and your site. This way, you will strike a chord with your audience and create a relationship that will generate revenue!
