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Hootsuite vs. Buffer – Which is better for your small business?
sHow many social network channels do you use for your business? You probably have at least Facebook and Twitter, and maybe Instagram thrown in for good measure. After all, the average internet user has 7 social media accounts and spends more than 2 hours on social...
Why You Should Always Split Test Your Facebook Ads
When advertising on Facebook, it’s important to understand the value of split testing your ads. Split testing, also known as A/B testing, allows advertisers to run controlled experiments with their ads in order to discover which approach is the most effective and...
The Undeniable Importance of Subject Lines in Email Marketing
Email marketing is an indispensable tool for any business today. It’s one of the easiest and most effective ways to reach your audience with a targeted message. According to Monetate, email marketing is the channel that drives the most conversions, beating out both...
6 Smart Reasons You Should Be Using Facebook Advertising
Facebook has become so much more than just a social site, and it’s now a premier platform for marketing and advertising. Businesses of all sizes and types are seeing the value in advertising on the social media giant. Whether you want to increase sales, boost brand...
5 Reasons Why You Need to Hire a Social Media Expert
Any business or entrepreneur today recognizes the necessity and the value of utilizing social media. It’s an essential tool in growing brand awareness and generating buzz for a business. A recent Hootsuite study found that 83% of Americans have at least one social...
Copywriting Strategies for Facebook Ads
The right copywriting for your Facebook ads can absolutely supercharge your engagement and help you to see breakthroughs in your sales and conversion rates. While audience targeting and your choice of image are important, it’s the text on your ad that will cause...