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How to Make Your Facebook Ads More Effective
With more than 1 billion active users each month, Facebook has proven itself to be an incredibly powerful advertising platform. In order to get the most out of your ad campaign, you need to make it as targeted as possible. Here are some helpful tips on how to make...
The 5 Don’ts of Social Media Marketing
While social media is an essential marketing tool for individuals and small businesses, it has to be utilized correctly in order to be effective. You want to take care to ensure that you aren’t losing followers and making the wrong impression. Building strong...
5 Questions That Form the Basis of Every Digital Strategy
No business today can afford to overlook the importance of digital marketing. The key to successful marketing begins with creating a plan. Creating a digital strategy is the best way to make the most of your marketing budget and help ensure success in both...
Why You Shouldn’t Boost Facebook Posts
While Facebook advertising has become an indispensable and essential marketing tool for businesses of all types and sizes, there’s one feature that advertisers should avoid. Facebook gives you the quick and easy option to “boost” your post, but it’s a tool that savvy...
Is Your Content Marketing Strategy Working?
Across the online landscape, content marketing is being used by small businesses to increase reach and drive sales. A few years ago, publishing a blog and calling it a day was enough, but this is no longer the case in today’s marketing environment. Now there are...
Email Marketing Mistakes Every Business Needs to Avoid
It’s been 45 years since Ray Tomlinson sent the first ever email. Over those 45 years, email has evolved into one of the most cost-effective forms of direct marketing. Email has not only changed how we communicate in our personal and professional lives, but it also...