Social Media Etiquette Checklist for Small Businesses
No small business today can afford to ignore the power of social media. When used correctly, it’s an incredible marketing tool and a great way to connect and engage with customers. This handy social media etiquette checklist will help ensure that your small business is making the right impression with your audience:
Check spelling and grammar
While social media sites may seem like a more relaxed atmosphere, you still want to maintain a professional appearance and attitude at all times. Before you hit “Post,” make sure that you give the spelling and grammar on your post a quick check. The same applies to the content that you share – make sure that it is top quality.
Stay on brand
Branding is essential today, and it’s important that your business stays “on brand” when sharing content on social media. Share quality images and information that will interest and entertain your target market. Stick with topics that you know your audience will find relevant.
Keep business accounts separate
Keep your personal and business social media accounts separate, and make sure that when you’re sharing, you’re sharing on the right one. Posting on the wrong account could lead to an embarrassing blunder, especially if the content is not “on brand” for your business. You always want to present a friendly, professional appearance on your business account.
Reply to commenters
What makes social media so attractive to customers and businesses is that it provides the opportunity to communicate quickly. When you receive comments and questions from followers, reply to them as soon as possible. It shows your audience that you are paying attention and that you value their thoughts and concerns. They’ll appreciate the fact that you took the time to engage with them.
Don’t over post
One easy way to annoy your followers is by posting too much to your social media accounts within a short amount of time. No one wants to have their feed spammed by one account. Space out posts so that you’re posting on a consistent, regular schedule. If posting multiple times each day, make sure to leave at least an hour between posts.
By following this simple social media etiquette checklist, you’ll ensure that your social media profiles present your business in the best way possible. Sharing quality content that best reflects your brand and engaging with followers are easy ways to grow your audience and earn more business.