Market smarter, not harder.
Grow your business with our valuable tips and advice.
Are You Setting Realistic Marketing Goals?
When setting marketing goals, it can take some trial and error in order to get it right. That’s because it’s all too easy to set vague goals that are tough to definitively attain. When they’re too broad or not measurable, you'll have trouble recognizing where and when...
The Value Of Email Marketing and Why It Still Works
Creating a marketing plan means evaluating your business’s present position, and then determining the best communication channels to reach your target market. One channel that you shouldn’t overlook when developing your plan is email. The value of email marketing to...
4 Signs Your Business Needs a Digital Strategist
No matter how large or small your business is, a strong digital marketing strategy is absolutely essential in today’s competitive environment. Small businesses can benefit greatly from digital marketing, but it can be overwhelming and confusing for many. A...
The Seven Cs of Success (by Tom Morris)
From Plato and Aristotle to the present day, the wisest people who have ever thought about success and excellence have left us bits and pieces of powerful advice for attaining true success in our lives. I've put them all together as this framework of seven universal...
Social Media Etiquette Checklist for Small Businesses
No small business today can afford to ignore the power of social media. When used correctly, it’s an incredible marketing tool and a great way to connect and engage with customers. This handy social media etiquette checklist will help ensure that your small business...
Share the same content multiple times
There's a lot to compete with out there. So if you are sharing some great content, be sure to share it multiple times in order to reach those who missed it the first time! There are a number of ways to change up your message - alternate the headline, grab a statistic,...